5 Tactics to Grow Your Email List

Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it's time to execute a new plan.

Many marketers have email addresses only for 30% or less of their customer and prospect lists. They're tempted to revert to their direct-mail experience and reach for a quick fix like email append ("e-append") and list rental/purchase.

But in today's engagement-based inbox placement world, this "quick fix" approach can give you more headaches than new sales.

If you seek quantity over quality in list growth, you're practically inviting the ISPs either to block your entire opt-in mailing list or route everything to your recipients' bulk folders, where they'll languish in obscurity until the ISPs dump them automatically.

So, what should be in your email list growth plan? Below are five tried-and-true methods to ignite your email list growth, in a safe, permission-based way.

1. Make It Easy to Opt In on Your Website

Your customers and prospects must be able to find your opt-in form easily on your home page. This advice has been around for years, but today's web designers apparently didn't get the memo. They position Facebook and Twitter icons prominently but send you on a search-and-rescue mission to find the opt-in field.

Many websites undersell the email value proposition, using just a link saying "Sign Up for Email" relegated to the homepage footer. Worse, the email opt-in call-to-action isn't even on the page. Make your forms stand out.

If you want to get more opt-ins, make the email invite more visible. Use a benefit-based call-to-action, and test an offer that you subsequently deliver in your welcome series.

2. Don't Stop at Just One

Add more opt-in forms throughout your site and in various placements: above the fold (the horizontal halfway point on your website, like the fold in a newspaper), below the fold, in the right rail, in left-hand navigation and on a dynamic layer that displays according to visitors' site activity.

Test these locations to see how many more opt-ins you can drive, each one alone and in combination with each other. One opt-in form on a page might drive X, while having two opt-in form placements on a page might drive 1.5X to 2X.

At the EEC Summit in 2012, Tommy Hilfiger reported that his company drives 2% of all site visitors to opt in by using a dynamic opt-in layer served to new site visitors on site entry.

3. Collect Emails at Your Stores

Ask your customers to opt in for email at your checkout counter or when requesting an email receipt. However, be sure you are collecting high-quality names.

You'll have to develop a request procedure that helps you overcome two big pitfalls of point-of-sale requests: phony addresses, either provided by reluctant customers who can't say no to the request or keyed in by sales associates who have to meet email quotas.

Mistakes, which happen when sales people misspell a written address, misunderstand a customer's spoken address or omit a crucial detail like the "@" symbol.

Here are a few suggestions for collecting more and better addresses:

• Let customers type in their email addresses on a POS touchpad or credit card terminal.
• Give them an offer or benefit for signing up in-store.
• Explain what they'll be receiving.
• Get explicit permission before adding the address.

4. Make It Mobile

Consumer adoption of mobile sites and apps makes mobile another important collection point for opt-in for both email and SMS text. The best mobile site home pages have two opt-in forms: one for email, one for SMS. Remember the constraints that mobile puts on viewing and data input.

Don't ask users to fill out lots of form fields. Keep the form short and simple. You can collect more information later in your welcome series using progressive profiling.

5. Remember Your Social Networks

Give your Facebook followers a simple opt-in form page. Call out the benefits and differences between your social experience and your email communications.

Consider using social login, also known as social sign-in. This uses existing login information from social networks such as Facebook or Twitter to sign in to a website without having to create a separate login account specifically for your website.

You can also use this process to allow your site registrants to quickly and easily sign up to receive your marketing emails.

How To Choose A Niche (Quick Exercise)

I've often said there are 3 good ways to choose a niche for an online business.

But in this post I'm going to give you another idea - a 4th way, that will get you past your niche-discovery hurdle for good!

The most popular advice is to "do what you love", or go with a niche you are passionate about. This most likely includes a hobby or lifestyle choice.

This is a great idea because you are already knowledgeable and experienced on the topic. You're also less likely to get bored with it than niches where you don't have a personal interest.

The second suggestion is to choose a niche where you have professional experience or expertise. Another great approach, except that most people are already burned out on their chosen profession, or still doing it as a day job, and can't get excited about spending their nights and weekends at it as well...

The third way to select a niche, and one that I recommend a lot, is to choose something you'd like to start doing. A new hobby or lifestyle, or something you'd like to collect or get into.

Since you are just getting started at it yourself, you actually are your target market. This puts you in an ideal position, and gives you insight and empathy with your market - you can easily connect with them on their level.

You're in research phase, finding resources and discovering what works and what doesn't - or the best way to do this or that. Sharing all of that information becomes your "content". And it's very easy to generate since you're already actively collecting information on the topic.

Of those top 3 ways to choose a niche, the last one would be my favorite. I have often started a new online business based on new personal interests. I find that it makes work fun, and that fresh enthusiasm for a topic will take you a long way.

With all 3 of these viable niche-selection methods, you are limited to choosing from what you already know or feel comfortable with...

4: What would you do if there were no limits?

Life is full of limits: physical, financial, situations & circumstances, you name it. Often we'll dream big only to remind ourselves of all the reasons those dreams can never become a reality.

But just for a moment, let's imagine that there are no limits. Maybe you've always dreamed of spending your winters in New Zealand, owning a pair of Jimmy Choo shoes, going on an Alaskan Cruise, or backpacking across Europe.

This is what they mean when they say "think outside the box".

They are talking about your box.

Your box is your current frame of reference. It includes your personal experience, things you've experienced by association, and all of the elements you draw from to make choices and decisions.

Your box is not the same as mine, or anyone else. It's also not real. We are all drawing from a unique combination of circumstances and experiences. So it's basically just perception. And perception is not reality.

Let's do a quick exercise...

Step outside of your frame of reference for a second, and consider everything that the world has to offer. What appeals to you most?

Dismiss any negative thoughts that appear, and allow yourself to just imagine your ideal life. How would you spend your time? How would you spend money if you had an unlimited amount at your disposal? Jot down everything that comes to mind.

(don't think or hesitate, just jot it down)

Your next step is keyword and market research. Find out if there is interest in that niche, and whether it is a buying market.

This exercise will open up a lot of new options for you, new niches you may not have considered before. And just imagine getting to wake up every day to work on something you can really get excited about!

You may just be amazed at the things that present themselves along the way when you start thinking and working outside of your current frame of reference. Things that were once outside your reach may quickly become real possibilities - and even options.

We'll go back to the example of New Zealand vacations. You may be a single mother that lives in a small town in Tennessee. You have a work schedule, your children have a school schedule, and New Zealand is just a fantasy place in your mind that you realize you'll probably only ever see on tv or on the internet...

You do this exercise, your market research, and you start an online business around New Zealand Travel and Vacations (over 57,000 combined searches each month). You see that it's sort of competitive, hesitate for a second, and then decide to just go for it. This is what you want, and you're willing to put in the work to grow this business into an online authority.

And you do.

Now you're in a position to take that trip to New Zealand, and it's no longer a personal expense. It's a tax deductible business trip. You meet people, take photos and videos, blog about your experiences. And before you know it, you're getting VIP invites from airlines, hotels, restaurants etc that would love to be reviewed and featured on your popular travel & vacation website...

See how that works? 

Dream big. Choose your niche... and make it happen!

Powerful Inspirational true story...Don't give up!

21 Businesses You Can Run From a Laptop

Maybe you’re a young kid who wants to start a business. Maybe you’re a college grad who wants to create a job (rather than finding one). Or maybe you’re a corporate mouse who’s fed up with the rat race.

In any case, the internet has opened up a world of opportunities for the entrepreneur-at-heart. Here are 21 businesses that you can start today and run entirely from a laptop and an internet connection.

Development

#1 Web Developer

According to SBA.gov, there were 29.6 million small businesses in the US and Ad-ology found that 46% of small businesses don’t have a website.

#2 Mobile App Developer

In 2010, the International Telecommunication Union reported that there are over 5 billion cell phones in the world and 1 billion of them have mobile broadband subscriptions.

#3 Blog Maintenance Provider

As tracked by BlogPulse, there were 126 million blogs on the internet in 2010 and most of them suck. Most bloggers think they just have to write, post, and auto-tweet. So if you know how to properly post a WordPress blog post, you can offer this as a service to serious bloggers.

Graphic Design

#4 Logo Designer

Since there are 29.6 million small businesses in the US alone, that’s 29.6 million potential logo customers. But most of them already have logos… Yeah, but very few of them have good logos.

#5 Web Designer

According to Pingdom, there are 234 million websites on the net. Like small business logos, most of these websites look terrible. And even the good ones, as you’ll soon see on Retire@21, know the value of continually improving the design.

#6 Book Cover Designer

Right now, there are over 32 million books on Amazon and every one of them has a book cover. According to UNESCO, over 1 million books are published per year. This doesn’t include eBooks.

#7 Mobile App Designer

Much like mobile app developers, there’s plenty of need for mobile app designers. Companies usually contract out to both developers and designers separately to create the app.

#8 Computer-Aided Designer

CAD drawings are typically 3D mockups and virtual prototypes that companies create prior to manufacturing a product. Pretty much every product design starts as a CAD drawing.

#9 Web Theme Designer

According to WordPress.com, there are over 53 million WordPress sites and about half of them are self-hosted. This means, WordPress alone has about 26 million sites that need themes.

#10 Videographer

In 2009, Zappos reported a 6% to 30% increase in sales for products with video. Website owners realize that video converts higher than any other form of content, so they’re starting to contract out for that work.

Writing

#11 Author

According to Authors Guild, a successful fiction book sells 5,000 copies and a successful nonfiction book sells 7,500 copies. Also, Jenkins Group (a premier publishing firm) reports that 70% of books published don’t make a profit. Don’t let these stats discourage you, but it’s hard to make a living as an author.

#12 Editor

Part of the reason books usually don’t earn back their investment is because they have to pay for an editor. You’ll likely earn more as an editor than an author.

#13 Copywriter

With 126 million blogs, there are 126 million websites that need content. If you’re a good writer and knowledgeable about a niche topic, reach out to the top bloggers in that niche and ask if they’ll pay you to write for them.

#14 Transcription

According to Worldwide Freelance, some industry estimates suggest that up to 50% of all non-fiction books are ghostwritten. Often, these books start as audio recordings and the ghostwriter transcribes and spruces up the content. This is just one way to make money as a transcriber.

#15 Translation

English is the universal language of business, but there are roughly 6,500 other languages in the world. Books, websites, manuals, etc. all need to be translated to other languages.

#16 Blogger

Much like authors, few bloggers make a living strictly from blogging. To attract advertisers, you typically need a couple thousand unique visitors per day. Think of a blog as a platform to attract other business opportunities.

Internet Marketing

#17 Search Engine Optimization

234 million websites compete to rise to the top of search engines. If you know how to optimize websites, you can help website owners save a lot of money on internet advertising.

#18 Search Engine Marketer

The other side of search engines is paid search. It’s not unusual for internet marketers to have $500,000 per month budgets for PPC (pay-per-click) and CPM (cost-per-thousand-impressions) advertising.

#19 Social Media Manager

Don’t let companies outsource their social media campaigns. But a service that helps people set up their Facebook, Twitter, and Google Plus profiles is completely legitimate.

#20 Email Marketing Manager

Michael always tells you that the money is in the list, but it takes a lot or work to maintain that list. If you offer to create and automate the email newsletters, it’ll take a lot of pressure off their backs.

#21 Affiliate Marketer

To date, ClickBank has paid out almost $1.9 billion to affiliate marketers. Affiliate marketing is another way to make a living as a blogger and it’s the primary way that Michael makes money.

So what…

I know I gave you lots of big stats and that can be overwhelming.

To put it into perspective, Michael has partaken in or hired out at least 14 of these 21 services; this includes over $30,000 on web design updates to IncomeDiary.

There’s a lot of money to be made on the internet. If you have a laptop, an internet connection, and a working brain, the only thing holding you back is you.