If we’ve said it once, we’ve said it 100 times… Social Media Works! (But only when used correctly.) There are many things you can do to reverse the effectiveness of your social media efforts. Today, we will go over a few of those things.
Over Posting/Over Tweeting
There was a particular musical group I was following on Twitter for a while, one morning, they tweeted over 30 times in 30 minutes (more than once a minute). I “unfollowed” them and have never checked out their Twitter feed again. Now, while this might be a bit of an excessive story, the point is: don’t be obnoxious.Some basic guidelines to follow for this (keep in mind that there are rare instances where guidelines need to be broken): 1. Don’t post more than once an hour.
2. Don’t post more than 3 times in a day. (Try to keep it to once in the morning and once in the afternoon, if you can.)
Don’t talk just to hear the sound of your own voice. In other words, don’t tell your followers and fans things they don’t care about. Make sure when you’re posting it’s something relevant. And never be afraid to ask your followers/fans what they want to hear about!
The Hard Sell
Your social media should primarily be used to connect with customers and potential customers. By doing this, we obviously hope that you will generate more loyal as well as new customers. But would you like to know a good way to not generate more loyal and new customers using social media? Constantly try to sell them on your product! Tell them every day to buy your product because it’s the best. You’ll lose followers/fans faster than you can say “Buy my product.” Now, pictures, fantastic. Informing them about your product, that’s fine. Letting them know when you are running a special, they’d love that! Just do it in a way that’s not an in-your-face sales pitch. They don’t want to hear it.
I went to a page a couple of weeks ago to post something and realized they had the page set so that fans could not post. In our eyes, that basically defeats the purpose. Social media is about interaction. While there are times censor your page, it’s typically good to see the feedback, both good and bad.
So, there you have it! Some of the most common mistakes made on social media! Unfortunately, that doesn’t even begin to cover them all. We didn’t even get into… having the wrong type of page (This needs to be it’s own blog in order to cover everything that needs to be covered) Not giving enough variety in your posts, not encouraging interaction, and so many others.