10 Free, Little-known Web Marketing Tools

Fine-tuning your web marketing efforts will likely increase their effectiveness. Here’s a collection of 10 free tools that can help.

Email Subject Line Suggester

MailChimp, the email service provider, provides a tool for suggesting subject lines for your campaigns. While it does require a free account to utilize the tool, the invaluable information you can glean from it makes it worth the effort.


Google Trends

Google Trends not only shows current hot searches, but it allows you to compare products, keywords, or ideas — displaying their popularity in comparison to overall search volume.




Browsershots

Whether you are completely redesigning a website, or simply making tweaks to the checkout process or lead generation forms, knowing how a web page will behave in different browsers is critical. Browsershots will show you screenshots of your web page in different browsers and versions.




AdWords Performance Grader

AdWords Performance Grader by WordStream, a pay-per-click management software creator, analyzes your Google AdWords account from top to bottom, attempting to show you how you stack up against competition in your industry. For the tool to work, you must provide Google account credentials.



Five Second Test

Studies show that people make decisions about a web site in less than 8 seconds. Your first interaction with visitors is critical to converting them to customers. Five Second Test lets you upload a sample of your site, have people view it, and then complete a series of questions about what they saw. To use the free version, you’ll have to return the favor, and answer questions about other websites as well.




Twellow

Twellow aggregates Twitter users and categorizes them by areas of interest. Dig in to their database to find tweeters that are relevant to your business, and follow them.




YouTube Keyword Tool

If you are implementing video into your web marketing, YouTube Keyword Tool can show you what kinds of videos are searched for on that website based on criteria you enter, such as themes and locales. It’s an excellent way to determine what is interesting to people at the moment.




Pingdom Page Load Speed Tool

The page load speed on your website has two primary effects: It can help or hurt your search engine optimization efforts, and, most importantly, it affects the experience your website visitors have. Faster is better. The Pingdom tool gives you a scorecard for your web page performance, and offers some analysis as to why your load speed is what it is.






On Page Search Engine Optimization Analysis

This free tool from SEO Workers, a search engine optimization consultancy, allows you to analyze key pages of your website for elements that are important to ranking well in Google and other search engines. On the report page, embedded YouTube videos explain what you’re looking at, and why it’s important.




Soovle Popular Searches

If you’re looking to understand what people are searching for across multiple search engines, Soovle will take a keyword you enter, and show suggestions for popular, similar searches on the engines of your choosing. You can even download the keyword ideas displayed into a CSV file for later use and analysis.