Tuesday, 28 August 2012

How to Make Certain Your Online Marketing Biz Survives the Google Panda Update

The Panda update was carried out with the best of Google’s motives. Panda was created in an effort to purge peoples’ search engine results of all of those spammy feeling websites that had started to take control. You know how from time to time you look for something in Google and are given a single poorly written article that is published on ten different websites?
The objective of Google Panda is to make it stop. It just wants to help people get excellent and appropriate search engine results and not merely be met with spam that is intended to game a system and to increase ad earnings. This is good but when you’re a web marketer, it’s natural to be concerned about the changes this update has caused through the market. Places such as HubPages and Ezine Articles have been hit especially hard, which might have been where lots of your site visitors was originating from. That doesn’t imply, though, that you are guaranteed to go down in smoke. In reality, now the traffic you receive is going to be a lot more highly targeted and interested in what it is that you are selling. Obviously, this depends upon your ability to work with the system.
So what exactly is the next step?
Avoid keyword stuffing your articles. It’s great to focus on a keyword or two but do not try to smash them into your content in places where they don’t fit. This has always been crucial in article writing but it is even more important these days. Panda has made Google spiders smarter than they have been. These bots will know when a keyword is used in a natural way and when it is being stuffed.Update your web site often. This can be through the addition of content. It may be through a blog that sees updates regularly. It is actually even possible to do this via the regular sprucing up of your site content. Whatever the reason, update frequently so that Google crawls your web site a lot. Since its Panda update, Google values active web sites even more than they ever have in the past. The more time you allow to lapse between changes, the lower on the search result totem pole you are likely to be.Only allow completely unique content to be published to your web site. Avoid using recycled PLR content. Do not use something you snagged from an open source article website. Google Panda punishes you rather severely for duplicate content — even if it just appears duplicated. The publishing of used content is an extremely fantastic way to make certain that Google’s bots and spiders don’t crawl your site. That can not be great for your bottom line, can it?Work as hard as you can to give and earn high quality links both outwardly and inwardly. You need to actually earn your back links from sites that have good reputations. Directories and traffic funnels won’t help you appear very popular to Google any longer. Google would like to ensure that your link is legit so they also spider the source. This implies that you have to literally earn the backlinks you get.There are many things you could do to help your business and your website be more Panda compliant. Common sense is the basis for most of them. Look at what you would like to find when you search and then make certain your website matches that. If you do this, you should be definitely okay.

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