Facebook has now reached 1 billion users and other Social Media sites are thriving. How can we use this as an advantage to creating customers?
1. With so many choices, how will we continue to use all
of these media outlets? Facebook, Twitter, Google+, LinkedIn, YouTube,
Instagram, Pinterest, Foursquare and Tumblr are the top 9 sites you need to be
on right now with complete profiles and solid, interesting compelling content.
You can post to many of these sites using aggregators like HooteSuite or
SocialOomph.
2. Who will be around in 5 years, and who will fade! Top
5 listed above will be around, others may fade and new ones will arrive.
3. How to create engaging content? Quality fun
photos, creative videos, well written blogs, articles and press releases.
4. What processes can we take to make the most out of our
social media campaigns? Hire someone to manage this for you or if
doing it yourself, plan on 15 to 20 hours per week. Create and control your
online brand, build a massive targeted following and tie it into a search
marketing campaign. Build a list and create a relationship to the list with
email or video sales funnels.
5. What's the future hold for SEO? Search Engine
Optimization is not going away but I feel it has lost some of its importance.
Social Media Sites, Articles, Videos and Blogs are getting ranked on Page One
of Google faster and staying longer.
6. How are the big players controlling the way we use
social media? The big players, meaning Facebook, Twitter, YouTube,
Google+ and LinkedIn? They are all doing their best to make the user experience
better while including a way for businesses to reach new customers.
7. Community meets entertainment, what's the future hold
for our online experience? Online experience will become more like
television. More videos will be watched, added to websites, Social Media sites
and blog platforms. More videos will be watch on smart phones and tablets.
Vlogging is hot right now.
8. How being connected opens your influential reach? Love
this question. Brand yourself as a leader by creating excellent content and
building a massive following. You don't need to be a rockstar, athlete,
actor/actress and politician to be famous anymore. Create your own
industry/niche network.
9. What are some of the biggest misconceptions? That
it's easy and a teenager can do it. Social Media and Internet Marketing MUST
become part of your monthly marketing budget.
10. How to distinguish ourselves in Social Media, is it
for friends, is it for business, what impressions do we create online? Brand
yourself as a leader and expert in your industry. Then build a massive
following and email list. If this is done correctly, you will attract your
clients to you. Selling will be easy.
Really interesting - if we think about how different the internet and social media was 5 years ago it's mind blowing!
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