5 Key Ways to Engage your Facebook Business Page Fans

We've all heard that if you are in business, you need to have a Facebook Business page or Fan page.
Now that you've gone ahead and built your Facebook fan page, what's the next step?
If you build it they will come, or will they?
If you now do nothing with your Facebook page, it will do nothing for you. Congratulations, you have a cyber-slug!
If you don't have the time to spend keeping your page updated, or you don't have the cash in your business to pay someone else to keep your page updated, you are wasting your time. It's that simple.

We're a fickle crowd. If you are not keeping your page current and populated with new and interesting bits and pieces to read, you won't be top of mind with those that have liked your page.

Without posting on your wall, your fans are not seeing your page in their news feed. Your fans will have to remember to find and revisit your page. They won't.

When was the last time you actively visited a page on Facebook purely because you thought of it?
Or did you see a post or comment in your news feed from a friend that caught your eye and you clicked through to find out more.

My guess is option 2. Most of us operate that way. We see what others are doing or talking about and then go and have a look see.

With that in mind, how can you apply the browsing habits of most online users to your Facebook page strategy to ensure people continue to visit your page?

1. Post 2 to 3 times per week

Yes, per week. Be on your wall posting articles, comments, questions, videos, photos, etc at least 2 to 3 times per week to keep your page fans engaged.

If you are not talking to your page visitors, someone else will be.

2. Post at different times of the day / different days of the week

Unless you know exactly when your page fans are online, make an effort to post at different times of the day and also, post on different days of the week.

By posting at different times of the day, you can make sure you are appearing in the newsfeed of your fans at differing times. People are online at different times of the day. Some like to early morning browse. Some jump online after lunch. Others do a quick catch up on what's happening at dinner time or when they've finally put the kids to bed and have a few moments to themselves.

Likewise, some people are more active on weekdays. Others browse on the weekend when things have slowed down at work.

Know when your target market is online and post specifically to tap into their peak browsing times.

3. Repost your content

It's perfectly fine to write one single article and post the same article to your wall 2 or 3 times. Just make sure you spread out the time between the posting.

For example, you may post an article at the start of the month and repost it at the end of the month. Why? No one can possibly be on Facebook 24 hours a day. There will be fans that would love to read your content but were not online when you first posted it.

Reposting gives people the chance to catch it on the second time around.

4. Post Content from other Sources

Be seen as in information disseminator. As well as sharing your own information, source material that you know will appeal to your target market.

If you read an article that was helpful to you in business, chances are, it will also benefit others. So share it.

Your Facebook page visitors will appreciate the gesture and may even "on-share" it, citing you as the reference point where they found it.

This is where the ability to tag in Facebook can be really useful. An article you found and posted can easily be shared as a link by someone else, with a tag to your page as a thank you for sharing. Win-win!


5. Respond to Comments or Questions

If someone posts a question or a comment on your page, reply. Sounds simple, but I'm amazed how many people don't even bother to visit their own page to see what is happening on the wall.

Engaging with your visitors is an ideal way to establish rapport and build up a following of loyal fans who will love to hear from you.

If you do this, chances are next time they have a question in your field of expertise, they'll ask you. Their friends will also see that they've posted on your Facebook business page wall and some will click through to see why.

Why Did you Build a Facebook Business Page?

Your aim when building a Facebook business page should be to generate traffic to your page, as a source of potential leads, clients and customers.

Your challenge is to keep them interested when they get there. Keep them engaged. Keep them coming back.

That way they'll see you as the expert and seek your advice and opinion when they have an issue to solve or question to ask.

Making Money Using Facebook - Internet Marketing

We Internet Marketers are always researching the most profitable ways to make money online and promoting our business to targeted people. Facebook is the most powerful social media system that we can use today, totally free, so why not use it in our advantage to promote our business?
So... How do we make money online using Facebook?
Interesting question, Facebook can be treated as a direct portal that will drive targeted visitors into your webpages, where you promote a product or where you just want to get more people signing up into your lists. Facebook CAN do that in a very powerful way... let me introduce you the Facebook PAGES!
What is a Facebook Page? It's just like your personal profile, but will be treated as a stand-alone "Profile" where you can promote your business. You won't have any "Friends" in a Facebook Page, instead you will have "LIKES", and those Likes will come from people visiting your Page and finding the content interesting for them.
What is the Power of this, you might be asking? When someone Likes your Page, he will start receiving on HIS wall all the comments and updates that you make into your PAGE. So with a single comment you can reach hundreds and hundreds of people.
Just imagine you have a Page with 100 Likes, 100 persons that are connected to your business, regularly checking your updates. When you post something new, this post will get posted on all those person's Walls. And what can happen next? EVERY friend of those persons might be watching his Wall, and they WILL notice your post as well!
Are you beginning to see the power of this? a single post can go VIRAL very easily!
But please notice that it is not that easy to achieve this task. As any real and well planned Internet Marketing strategy, you have to invest time and effort to build a good-looking Page with good content, that attracts people's attention. If you are serious in this business, you will find Facebook as a fantastic source to promote your business.
Now let's discuss how to get Likes...
First of all, you need to know right away that this process takes time, you won't get 1000 Likes from one day to another.
You can buy traffic you might think, let me tell you that I tested this myself and it didn't work. I bought 1000 Likes to my Fan Page and I found that all those people were unresponsive, but unresponsive at all.
So, my best advice to you is to just work on it by yourself, and be patient.
Let's review some quick TIPS about how you can promote your Fan Page to the Facebook community:

1. Recommend your Fan Page to your friends, using your main Profile. And tell them to spread the word. This maybe is the fastest way to get some activity into your Fan Page, but it will only depend on how much friends you have and how cool they might be to help you out.
2. Join related Fan Pages. Just search for them, find those that have daily activity, both from the owner of the page and from people posting comments on it. Like those Pages and post comments on them. But beware, please DO NOT make spam promotion because it is very annoying, just add some value into your posts, share with the community links, videos, some articles made by you maybe, and I assure you that people will notice your Fan Page when they see you contribute good things to them.
3. Make Posts in your Fan Page regularly. Same as point 2, but with your Fan Page. Dedicate no more than half an hour a day doing this, just seek for some valuable content that people might see helpful, and share! If you have an active website with good content, you will already have LOTS of information to share in your Fan Page. Same applies with videos, articles that you might already have.

After you get some people Liking your Fan Page, you will start generating automatic traffic each time you post a comment on your Wall. Those people will have your post commented on their wall, and their friends will notice it as well. Viral Traffic for free!