Best Facebook Photo Sizes: Cover, Profile, Wall Photos & More!

Want to know the best Facebook photo sizes? Here’s ALL the info you need to create and size your photos and graphics to look their best on Facebook.

Facebook Cover Photo Dimensions

Starting at the top, your Cover Photo will be displayed at 851 pixels (px) by 315px. You have the opportunity to adjust the cropping, but cannot resize the image that you upload or choose from your albums. To ensure you’ll like the results, size in an image editor before uploading.

Facebook Profile Picture Size

The Facebook Profile Picture is displayed on your Fan Page at 160px square, but must be uploaded at least 180px square. You can also upload a larger image, preferably in a multiple of 180, such as 360, 540, or 720, and Facebook will resize it for you. This may give you better clarity, and will definitely give you a larger image in your Photo Album!

Facebook Fan Page Tab Images (Thumbnails)

The Tab Images, or Thumbnails that appear under your Cover Photo, are 111px wide by 74px high. Keep them simple – maybe just type that expresses a call-to-action.

Facebook Fan Page Tab Favicon

A favicon for a web page is a tiny 16px square image that appears in your browser’s address bar. Well, FB Fan Page Tabs also have tiny 16px favicons too! When you click the drop-down arrow at the end of the row of Tab Images, you’ll see the app favicons below the Tab Images, to the left of the text name of the tab. These can be replaced with custom favicons at the time you create a custom tab by followingthese directions. Woobox tells me you can’t change them on a tab you already have installed.

Facebook Fan Page Tabs

Your Fan Page tab itself can be a single image. The width of the tab is 810px, and the maximum height for a full-tab image is 1200px. This is the only Facebook image that I’ve found to have a file size restriction, and it’s 400kb. Choose the appropriate compression when saving your jpeg, It won’t upload if larger than 400kb.

Facebook Wall Photo Size

Photos shared on your wall are displayed as a 403 pixel square image. For best photo quality, size and crop photos for wall posts at least 480 pixel square. 960px is optimal. These will be displayed at 403 pixels square on the Timeline with no cropping made by Facebook.

If you upload a horizontal photo at 403 pixels wide, it will be shown in its entirety. A wider horizontal photo will have the edges cropped off.

In my experience, photos less that 403px wide sometimes get sized up on your wall by Facebook and sometimes don’t! Vertical photos will be cropped top and bottom to a square shape, but the placement of the crop can be adjusted once it’s on the wall.

Facebook Photo Viewer Photo Size

Photos you’ve uploaded will appear in the Photo Viewer, or lightbox, at the size you uploaded them, up to 960px x 960px. Themaximum Facebook photo size for upload and download is 2048px square. If you upload a larger image, Facebook will reduce it so the longest side is 2048px, but it will appear in the Photo Viewer no larger than 960px on the longest side. It can be downloaded at the full size, however.

WARNING: Photos you upload to Facebook can be downloaded by anyone you’ve allowed to view them in your permissions. Any images could thus be reused, even though this is a copyright infringement (unless you have given permission). How to Report Claims of Intellectual Property Infringement

You’ve also allowed Facebook to distribute your images according to their Terms of Service:

For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

I recommend you NOT upload your professional images at high resolution unless you have a specific reason to do so (i.e. you want fans to download printable images of an event, for example) and also suggest you watermark your images.

Facebook Milestone or Highlighted Post Photo Size

Milestones and Highlighted Posts span both columns of your Timeline, and are displayed on your Wall at 843px wide by whatever height you choose, up to 403px. I like uploading a variety of heights – skinny ones like the one below break up space on the Wall, but become pretty small in the News Feed.

Milestone photos less than 843px wide will be centered in the space.

Link Thumbnail Size

Dimensions of the link thumbnail: 90px x 90px, but caries with shape of photo. This is the small icon that appears with a link on your wall. If you’re posting the link through Facebook, and the linked page includes photos, you can use the arrows to choose the desired thumbnail, or check the box for no thumbnail.

How to Create a Visible & Engaging LinkedIn Profile

While the LinkedIn Profile change has impacted the design and user experience, it hasn’t necessarily impacted how you’re found on LinkedIn. For those of you who are new to LinkedIn, the importance of getting found by your target audience on LinkedIn is equally as important as it is to engage that person once they find your profile.

With more than 175 million users (many of whom are executives and decision makers), you would be hard-pressed to get their attention without actively doing something to get found and then engaged.

Here are the steps you need to take to make your profile visible and engaging so that qualified leads start flying into your LinkedIn Messages Box.

1. Define Your Personal Branding Goal

The first and most crucial step to driving qualified leads via LinkedIn marketing is for you to assess, define, and build out your market differentiators and value of you as a personal brand. To do so requires introspection on several levels.

You need to define your goals for being there:

• What are you trying to accomplish by being present and active on LinkedIn?
• Are you truly interested in being a business resource?
• Is your goal to become a thought-leader in your industry and captivate the inquisitive minds of business professionals who use LinkedIn as their main news source?
• Are you simply looking to use the social networking tool to augment and complement your other online marketing efforts in your sales efforts?

Defining your personal branding goal is the first action you need to take. Do it now. Write it out because this will set the tone for your new LinkedIn Profile.

2. Determine Your Personal Branding Keywords

Before you start to create or enhance your LinkedIn profile, you need to then determine, what I call, your personal branding keywords. These are the keyword phrases that brand you. They define:

• What you do.
• Who you do it for.
• Where you deliver your service (location).
• Where you add value.
• In what area you have a focused expertise.

You will want to come up with initially your top 10-20 personal keywords phrases. Then drill down to a solid 2-3 that line up with what you state in your headline, your summary, and what you substantiate throughout your work history and skills.

Primarily, the LinkedIn search engine is looking for these keywords in your title/headline, custom URL, your skills, and your work titles.

3. Highlight Your Experience, Skills and Expertise

At this point, you can then review what your current LinkedIn profile looks like and determine changes in your URL, headline, summary, work experience, and skills.

• Custom URL: Your LinkedIn custom URL is your brand statement.
• Headline: Your Headline reflects what it is you want to be known for (going back to Step 1 and defining your personal branding goals).
• Summary: Your Summary is important. It says hello to your audience in such a way that engages, but doesn't sell and provides direct examples of credentials, awards, experience. This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.
• Skills & Expertise: Your Skills are truly areas where you have confirmed experience, and better yet, expertise. Your Skills should match the work experience you deliver throughout the profile, so that skill keywords are found in job titles and descriptions.

4. Develop a Written Target Market Definition and Strategy

Remember that your profile reads top to bottom and is your story of your personal brand – where you excel, how you add value – and addresses your specific target audience. It's important, then, in the exercise of making your LinkedIn profile more engaging, to develop a written target market definition and strategy.

List out what you will provide to said target (products/services/types/way of delivery) and create some real user paths, like we would say in web design user experience. Take it a step further and then relate customer/client needs/pain points to your solutions. The more you deliver a path of credibility in direct relation to your target’s specific needs, the more chance for qualified lead generation success.

Win LinkedIn Engagement

It isn't enough for you to drive visibility in the LinkedIn search engine. What about engaging your target when they aren’t necessarily looking for someone like you, but when they may be active in their Groups or looking for Answers?

These “personal brand impressions” (or so I call them) make all the difference between a cold and warm lead. You must be active in these areas for people to find your profile and find out all about you (and then Message you).

My next Search Engine Watch article later this month will provide an actionable way for you to win in LinkedIn engagement off the Profile. Happy New Year!