Best Facebook Photo Sizes: Cover, Profile, Wall Photos & More!

Want to know the best Facebook photo sizes? Here’s ALL the info you need to create and size your photos and graphics to look their best on Facebook.

Facebook Cover Photo Dimensions

Starting at the top, your Cover Photo will be displayed at 851 pixels (px) by 315px. You have the opportunity to adjust the cropping, but cannot resize the image that you upload or choose from your albums. To ensure you’ll like the results, size in an image editor before uploading.

Facebook Profile Picture Size

The Facebook Profile Picture is displayed on your Fan Page at 160px square, but must be uploaded at least 180px square. You can also upload a larger image, preferably in a multiple of 180, such as 360, 540, or 720, and Facebook will resize it for you. This may give you better clarity, and will definitely give you a larger image in your Photo Album!

Facebook Fan Page Tab Images (Thumbnails)

The Tab Images, or Thumbnails that appear under your Cover Photo, are 111px wide by 74px high. Keep them simple – maybe just type that expresses a call-to-action.

Facebook Fan Page Tab Favicon

A favicon for a web page is a tiny 16px square image that appears in your browser’s address bar. Well, FB Fan Page Tabs also have tiny 16px favicons too! When you click the drop-down arrow at the end of the row of Tab Images, you’ll see the app favicons below the Tab Images, to the left of the text name of the tab. These can be replaced with custom favicons at the time you create a custom tab by followingthese directions. Woobox tells me you can’t change them on a tab you already have installed.

Facebook Fan Page Tabs

Your Fan Page tab itself can be a single image. The width of the tab is 810px, and the maximum height for a full-tab image is 1200px. This is the only Facebook image that I’ve found to have a file size restriction, and it’s 400kb. Choose the appropriate compression when saving your jpeg, It won’t upload if larger than 400kb.

Facebook Wall Photo Size

Photos shared on your wall are displayed as a 403 pixel square image. For best photo quality, size and crop photos for wall posts at least 480 pixel square. 960px is optimal. These will be displayed at 403 pixels square on the Timeline with no cropping made by Facebook.

If you upload a horizontal photo at 403 pixels wide, it will be shown in its entirety. A wider horizontal photo will have the edges cropped off.

In my experience, photos less that 403px wide sometimes get sized up on your wall by Facebook and sometimes don’t! Vertical photos will be cropped top and bottom to a square shape, but the placement of the crop can be adjusted once it’s on the wall.

Facebook Photo Viewer Photo Size

Photos you’ve uploaded will appear in the Photo Viewer, or lightbox, at the size you uploaded them, up to 960px x 960px. Themaximum Facebook photo size for upload and download is 2048px square. If you upload a larger image, Facebook will reduce it so the longest side is 2048px, but it will appear in the Photo Viewer no larger than 960px on the longest side. It can be downloaded at the full size, however.

WARNING: Photos you upload to Facebook can be downloaded by anyone you’ve allowed to view them in your permissions. Any images could thus be reused, even though this is a copyright infringement (unless you have given permission). How to Report Claims of Intellectual Property Infringement

You’ve also allowed Facebook to distribute your images according to their Terms of Service:

For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

I recommend you NOT upload your professional images at high resolution unless you have a specific reason to do so (i.e. you want fans to download printable images of an event, for example) and also suggest you watermark your images.

Facebook Milestone or Highlighted Post Photo Size

Milestones and Highlighted Posts span both columns of your Timeline, and are displayed on your Wall at 843px wide by whatever height you choose, up to 403px. I like uploading a variety of heights – skinny ones like the one below break up space on the Wall, but become pretty small in the News Feed.

Milestone photos less than 843px wide will be centered in the space.

Link Thumbnail Size

Dimensions of the link thumbnail: 90px x 90px, but caries with shape of photo. This is the small icon that appears with a link on your wall. If you’re posting the link through Facebook, and the linked page includes photos, you can use the arrows to choose the desired thumbnail, or check the box for no thumbnail.

4 Unique Ways to Use Facebook for Your Business

Are you wondering how to best use Facebook for your business?
Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?
The simple truth is that Facebook Pages are not being seen as often in the news feed.
Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.
Find out how to choose the best marketing strategy that fits your business by answering these simple questions.

#1: Have multiple employees?

If so, I still recommend having a Facebook Page despite the visibility issues. Let’s face it; every marketing channel has visibility issues. You will never reach 100% of your customers all of the time. Facebook Pages have advantages for your business that Groups and the Subscribe button don’t.
First, Facebook Pages are branded. You are using your company name and logo to increase your brand awareness, and your Facebook Page can showcase your brand personality as people read through your Timeline. Find out more about creative ways businesses are using Timelines.
You can also participate on Facebook as your brand by commenting on other Pages as your Page to increase visibility.

Use a Facebook Page for great branding and added apps.

Second, you can advertise a Facebook Page. Even with GM’s announcement that they will not be using Facebook Ads, they are still effective for other brands and companies. Test to make sure Facebook Ads are working for you and follow these tips on how to use Facebook Ads.

Advertise your Page to get the Like, but the text can also provide an offer.

Third, you can run contests and have special apps that give your Page some bells and whistles. Facebook Offers and check-in deals are also perks that many companies can use in their Facebook marketing strategy that are only available through Pages.

Use Offers to provide a unique way for people to get discounts and offers from you.

#2: Want to brand yourself?

If you are the face of your company or you want to brand your name, you may also want to consider opening up the Subscribe button on your personal profile. Some people will want to connect with you personally rather than on a Facebook Page with a logo. Find out more about the Subscribe button.

If you are the face of the company, people will want to connect to you personally.

You don’t have to worry about your privacy because you can easily control who sees your posts.

Use your public posts to talk about your business and things that you would like to publicly share.

#3: Are you self-employed?

If you’re a solopreneur or branding your business with your name, deciding your Facebook strategy could be a little more challenging. Because posts from personal profiles are showing up better in the news feed, people who have their Subscribe button open on their personal profile are seeing more new subscribers than fans.
So does that mean you should ditch the Page altogether? Not necessarily. Take a look at some of the advantages of having a Page listed in point #1. If you would like to run a contest or an ad, or have special apps or coupons, then you will need a Page.
There is also the consideration of promoting your business on your personal profile. Facebook terms state that you aren’t supposed to “use your personal profile for commercial gain” as shown under their Statement of Rights and Responsibilities, but this statement is not exactly crystal-clear.
To be on the safe side, if you are using your personal profile for business postings, I would talk more in terms of what you are doing in your business rather than telling people outright to purchase your products or services. A soft-sell approach usually works better anyway.

#4: Manage groups of people?

Groups are perfect for businesses that are “naturally” groups:

• Networking groups
• Groups of coaching clients
• Social groups
• School groups
• Niche-focused groups

We have a great post on how to take advantage of Secret Groups for your business.
I don’t believe that Groups work well to promote an entire company or brand unless your business is only about bringing together a network of people in some way.
There are a few reasons Groups will irritate your potential clients if you use them as your main vehicle for marketing on Facebook. Here are the main irritants:

• You may be adding people to the Group who don’t want to be added. Anyone can add other people to a Group once they are in it. And that can irritate people who don’t want to be part of that Group.
• Many people don’t know how to turn off the notifications in a Group and they may get irritated and opt to stop getting all the updates. If you do run a Group, make sure people know where the settings can be changed.

Make sure the Group members know that they can change their notifications.

If your business is about networking or bringing people together into natural groups, then Facebook Groups can be a great addition to your marketing mix. You can use Groups to communicate, schedule events, share documents and more.

Use the Events and Document-sharing features of the Group to enhance the experience.

A local group of business owners can be a great way to stay connected and promote your business news. You may want to set up promotional rules of the Group so that group members know how often and what to post.

Be a leader and start your own local group of business networkers.

You can also use Groups as an added bonus for your coaching business. Give your clients an inner circle where they can connect and ask questions and network together.

Use a Group to give an added bonus to answer ongoing questions if customers purchase a product.

Hopefully by answering these four questions, you can make the right choices on where you should be participating on Facebook to get the most out of your marketing strategy. And possibly these suggestions have sparked some new and fresh ideas to take your marketing to a new level!