5 Tactics to Grow Your Email List

Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it's time to execute a new plan.

Many marketers have email addresses only for 30% or less of their customer and prospect lists. They're tempted to revert to their direct-mail experience and reach for a quick fix like email append ("e-append") and list rental/purchase.

But in today's engagement-based inbox placement world, this "quick fix" approach can give you more headaches than new sales.

If you seek quantity over quality in list growth, you're practically inviting the ISPs either to block your entire opt-in mailing list or route everything to your recipients' bulk folders, where they'll languish in obscurity until the ISPs dump them automatically.

So, what should be in your email list growth plan? Below are five tried-and-true methods to ignite your email list growth, in a safe, permission-based way.

1. Make It Easy to Opt In on Your Website

Your customers and prospects must be able to find your opt-in form easily on your home page. This advice has been around for years, but today's web designers apparently didn't get the memo. They position Facebook and Twitter icons prominently but send you on a search-and-rescue mission to find the opt-in field.

Many websites undersell the email value proposition, using just a link saying "Sign Up for Email" relegated to the homepage footer. Worse, the email opt-in call-to-action isn't even on the page. Make your forms stand out.

If you want to get more opt-ins, make the email invite more visible. Use a benefit-based call-to-action, and test an offer that you subsequently deliver in your welcome series.

2. Don't Stop at Just One

Add more opt-in forms throughout your site and in various placements: above the fold (the horizontal halfway point on your website, like the fold in a newspaper), below the fold, in the right rail, in left-hand navigation and on a dynamic layer that displays according to visitors' site activity.

Test these locations to see how many more opt-ins you can drive, each one alone and in combination with each other. One opt-in form on a page might drive X, while having two opt-in form placements on a page might drive 1.5X to 2X.

At the EEC Summit in 2012, Tommy Hilfiger reported that his company drives 2% of all site visitors to opt in by using a dynamic opt-in layer served to new site visitors on site entry.

3. Collect Emails at Your Stores

Ask your customers to opt in for email at your checkout counter or when requesting an email receipt. However, be sure you are collecting high-quality names.

You'll have to develop a request procedure that helps you overcome two big pitfalls of point-of-sale requests: phony addresses, either provided by reluctant customers who can't say no to the request or keyed in by sales associates who have to meet email quotas.

Mistakes, which happen when sales people misspell a written address, misunderstand a customer's spoken address or omit a crucial detail like the "@" symbol.

Here are a few suggestions for collecting more and better addresses:

• Let customers type in their email addresses on a POS touchpad or credit card terminal.
• Give them an offer or benefit for signing up in-store.
• Explain what they'll be receiving.
• Get explicit permission before adding the address.

4. Make It Mobile

Consumer adoption of mobile sites and apps makes mobile another important collection point for opt-in for both email and SMS text. The best mobile site home pages have two opt-in forms: one for email, one for SMS. Remember the constraints that mobile puts on viewing and data input.

Don't ask users to fill out lots of form fields. Keep the form short and simple. You can collect more information later in your welcome series using progressive profiling.

5. Remember Your Social Networks

Give your Facebook followers a simple opt-in form page. Call out the benefits and differences between your social experience and your email communications.

Consider using social login, also known as social sign-in. This uses existing login information from social networks such as Facebook or Twitter to sign in to a website without having to create a separate login account specifically for your website.

You can also use this process to allow your site registrants to quickly and easily sign up to receive your marketing emails.

The Knowledge of How to Make iPhone Apps

The knowledge of how to make iPhone apps could make you financially free if you work hard to create applications that people would buy like sweets. But you need to know how! Currently there are over 34 million iPhone sold world wide. And the good news is this number by the end of this year will be much higher.
The market for iPhone apps is about over 34 million user world wide and the application is still not enough to feed such a huge number of users!How to Make iPhone Apps Creating iPhone applications is not that hard once you have the right tools. Tools what you will use to create apps what you will sell to people. You can find tools on the internet for free and use them to do the job.
However if you are serious about creating iPhone applications you may be better if you invest a little.Apple has a developer program which is offering you two packages. The first one is a Standard Program the second one is Enterprise Program.
For more information I recommend to visit Apple's website. They are offering a lot of tutorials and more information how to develop apps for iPhone.If you get the knowledge of how to make iPhone apps you could make some serious money even while you are sleeping.
I have know a guy who has created an app which is sold for so many people and the guy made thousands on it. The app made fart effects. Yes he's farting application made him a revenue.Now is your turn to join the market with your application. You never know what you miss out if you will never try to develop iPhone apps.From know is just up to you if you want to take action and start creating apps for the huge $4 Billion market. Imagine if you sell an application to over 34 million iPhone users (we didn't talk about iTouch and the new iPad which are also using apps) and charge no more than $0.01 for it.

Mobile Apps For Business - The Power Is in the PUSH

Thinking about launching a Mobile App for your business? If not now, when?Now is the time to ride this wave of opportunity.We all know as Entrepreneurs and Business Owners that in order to stay competitive in today's marketplace, you need to position your business to take advantage of emerging trends. Mobile Marketing is NOT in the future, it's NOW!

Did you know that statistics show mobile consumers have their phone or mobile devices within 3 feet of them 23 hours a day? Just think about the opportunity you have before you to have YOUR business on your clients or prospects mobile device 23 hours a day / 365 days out of the year? Now that my friends is what I call OPPORTUNITY! I don't know any other marketing medium that has the same power to instantly get the attention for your target market.

What do you think the average response or open rate is today with email marketing? Unless you have a super responsive and active list, you will only see 4% - 9% open rates within the first 24-48 hours of you pushing the send button. Mobile push or text messages are seen and opened 97% of the time within the first 4 minutes. Now that is impressive! Just think about your own mobile behavior, or heck just look around you.

Consumer expectation is that every "Brand" has an app they can download and access on their mobile device.
We are often asked the question, "Why should I have a mobile app?" Here are just a few reasons why you should have one:

i)Builds customer loyalty. Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions just for using and downloading the app.

ii)Creates a viral buzz. Encourage customers to use the mobile app to quickly tell all of their friends about the business using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.

iii)Grow customer lists. A mobile app can gather names and email addresses from directly within the app and easily export them into the top email marketing campaign services to be used in additional emails.

iv)Get instant feedback. Mobile apps allow customers to leave feedback on fan walls, share photos, and send comments in a variety of ways.

What is an App? An App is an application that has to be downloaded and installed on a mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple's App Store, and the Android Google Play Market in order to find and download apps for a given operating system. An app provides an interactive engagement with users and works more like a computer program than a website.
The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.
It is expected that by mid-2012 more people will be accessing the internet on their mobile devices than on PC's. With that in mind, it cannot be emphasized enough the importance of having one's business or service seen properly across all the different mobile platforms otherwise you will lose business.
What better way for your business to stay in touch with your customers than with your own customized mobile application!Do you have clients and customers that you want to communicate and stay in touch with? If so, what is the best way to do that and get responsive results? The clear choice is through Mobile Apps.I've put together my top ten tips to ensure your app success:

1. Determine your ObjectiveAre you looking for sales, brand awareness, social media engagement or to stay in constant contact and in front of your clients and prospects?As Entrepreneurs and Business Owners it's easy for us to get distracted and become overwhelmed with all our responsibilities and otherwise great ideas. Be sure when developing your mobile marketing strategy that it aligns with your core message, and resonates with your viewing audience.

2. Integrate Social Sharing FeaturesWe all know and understand the power of social engagement, and social sharing features of our information. All of your social sites can be integrated into your Mobile App which will insure and increase your brand awareness.

3. Keep Your App and its content up to dateJust as important as updating a blog, your app must be updated with relevant and engaging content. You need to keep the end user engaged, or just as quickly as they downloaded your app, they can remove it.

4. Integrate interactive and events featuresProvide up-to-date information about all of your business events and specials by creating an events calendar. Whether you conduct live events or virtual events online, you will want to keep your new users engaged and in-the-know of what you're doing, where you're doing it, and how they can participate. We are social creatures by nature, and want this information available at our fingertips..literally!

5. Create Loyalty / VIP ProgramsYou will want to incentivize your subscribers, and give them a reason not only to download your app, but to also keep it on their mobile device. It's very simple to create Loyalty or VIP programs, and your clients and prospects will LOVE you for it.

6. Develop an effective Mobile Marketing StrategyIt's not if you build it they will come... You need to prepare your marketing plan prior to the launch of your new App in the App Stores. This will include, but is definitely not limited to:Be sure to send an email notification to your subscribers with URL links to the Apple and Android (Google Play) Marketplaces. So they can download it. Don't forget to incentivize them in some way for doing so!Create QR Codes that link directly to your App (QR Codes are 2-dimensional black and white squares that contains a url or specially coded message that your phone's camera along with QR Scanner Software will decode for you.)Social Network promotions... oh this can be a great tool!!!Keyword research for your App is just as important as for your website. As you build your App, or have a developer do it for you, determine what your keywords will be as well as the description for your App. These are both extremely important as they are two of the more permanent features of your App and will immediately assist you in generating new clients and leads when done correctly.

7. Create Raving FansIt's very important to create an opportunity for your App users to feel as though they are part of your community. Remember the Social Sharing feature? Well this is just as important. What if at your next event, you gave your App users the ability to upload their photos from the event, or even write on your App fan wall? We have seen it time and time again on Social Networks how important this is, in fact it's a must!

8. Track your progress with in-App AnalyticsYou want to be sure you have a way to track the downloads of your App in the App Stores/Markets. Tracking the number of downloads is important as you prepare for future promotions, as well as revenue streams from advertising opportunities. The more downloads you have, the more valuable you are to advertising partners. This is a great way to help monetize your app!

9. YES... The Power IS in the PUSH!!!!Here's the most important feature of all... PUSH Notifications! This is very similar to sending out an email notification, but is much more effective. Remember you will have a 97% open rate within the first few minutes of sending it. You can send out notices immediately, or schedule them to go out on a particular day, and time you set.The push notification will show up on a mobile device just like a text message would. These are delivered to everyone who has downloaded your app on their mobile device. They are displayed on smartphones and iPads/Tablets. The message will be displayed on the home screen of the phone or tablet literally the moment you press "Send".One word of caution though... Do NOT over use the Push Notification feature. This can be interpreted at SPAM, so please don't abuse it. Treat your new App Subscribers just like you would your email list and provide value first, then create the hunger and desire for your products and services and the sales will naturally follow.

10. Promote, Promote, Promote!Once your App is completed and published in the App Stores, you will need to get busy promoting your new marketing tool! Your app will not download itself to other mobile devices, so you will need to be proactive in the marketing and promotion of your new App. Now is the time to get in front of potential clients and customers.Enroll the help of marketing partners to promote your new App, and yes even your friends and family, and most importantly don't forget about your existing client base. They are already your RAVING FANS!In order for your App to be successful and provide you a great new way to market to your audience, you must be willing to follow the steps listed above.Don't forget the golden rule of marketing: People buy from People, and those they Know, Like and Trust! Having a mobile app for your business will help expand your "Brand!"Isn't it time to share your expertise and reach your mobile consumers before your competition?
It's your responsibility to make it easy for them to connect with you!The possibilities for your Mobile App are endless.

Mobile Cash Empire Marketing in 2012

After we still transition within the industrial age and to the information age personal computers will finish up progressively more built-into our everyday lives. Personal computers continues to obtain additional compact plus much more simple for everybody in the world to own and rehearse everyday. Most likely the most crucial types of personal computers or info items that will integrate into every persons existence can be a cell phone. Cell phones have grown to be modern-day every month, eventually everybody will own a smartphone in a position to connecting as much as the net at incredible high connection speeds and possess excellent shows. We have already seen the launch of 4G LTE systems in recent several days, which allows for data transmission speeds faster then just what a home pc could only a few years back. This type of speed combined with progressively impressive HD screens allows for a lot of amazing mobile marketing options. As all of this technology is constantly evolve, mobile advertising is predicted to continue growing within an exponential rate over the following decade. Mobile marketing has been launched of the infancy and beginning to start an enormous presence inside the marketing area, showing a massive opportunity to create massive amounts of cash just like a mobile internet internet marketer. Also, as technology is constantly evolve, it's becoming simpler and much easier to have an average person to make money online, particularly in mobile marketing. Mobile Cash Empire can be a new software and training program created by Huey Lee and Steven Manley, two well-known mobile advertising guru's who generate serious affiliate income. Mobile Cash Empire will probably be launched just right before the completely new year, and chances are it will train 100s of thousands of people making incredible affiliate earnings with mobile marketing. Mobile Cash Empire provides all the training required to create a simple and effective marketing business inside your cell phone you could run from around the globe that has cell phone reception. No technical experience is needed to start by using this new software, Huey and Steve provides you with all the training necessary. These guys have really done a fantastic job using this package. The Mobile Cash Empire software and training program will most likely be a massive hit in 2012, it's expected that numerous people who purchase many will have a way to create thousands of dollars per monthly out of this. A present article from ABI research reviews that mobile marketing revenue will achieve $24 billion by 2013. 2012 is a good year to acquire started making money online as mobile marketing is constantly explode. It is time you're taking your share in the mobile marketing cake!