13 Hot Internet Marketing Trends in 2013

Internet marketing is now a critical piece of just about any company’s marketing mix. There are few marketing options with the speed, efficiency and reach as internet marketing. And so you should take the time to ensure you are focusing sufficiently on your internet marketing to maximize your revenue and growth.    

The year 2013 will prove to be another year in which the array of internet marketing vehicles, tools and techniques will continue to increase. To help you capitalize on the opportunities, here are 13 hot internet marketing trends for 2013 that you should consider when planning your marketing initiatives throughout the year:    

13 Hot Internet Marketing Trends in 2013 

1. Design Matters

Design matters, because design sells. Just look at the success of Apple, Pinterest, Desk.com or Nike. All four websites are stunning, and that’s no coincidence. Apple is the most valuable company of all time. It actually carries very few products, though. It’s the design that powers Apple’s value. Nike is a shoe and apparel company, yet pays just as much attention to the design of its website, videos and ads as much as to anything else. Focus on great design for all of your internet marketing in 2013.

2. Marketing Goes Visual

Similarly, communication through visual means is hot, and only getting hotter. Whether the explosion in infographics, or the dramatic rise in the popularity of Pinterest, or the redesigns of Facebook, LinkedIn and Twitter, we are going through a visual revolution. Start figuring out how to make more of your marketing visual in 2013.

3. Parallax Design

Parallax website design incorporates special scrolling techniques whereby background images on the screen move slower than foreground images, creating an illusion of depth on the screen. You can see examples at the following websites: Volkswagon Beetle and Activate (be sure to scroll down the page!). If you are planning a website redesign in 2013, consider incorporating elements of parallax design.

4. Mobile Mobile Mobile

Wordwide, there are over 5 billion mobile users and 1.1 billion smartphone subscribers specifically. The iPad was the fastest growing technology product EVER! Wow, if you need further convincing that you should start planning how to connect with your audience via mobile channels for your business, you’re nuts!

5. Video Video Video

More than 4 billion online videos are watched every day. Sixty-eight percent of video watchers share video links. So it’s clear your audience likes video. On top of this, consider that after 72 hours, a typical person can retain about 10% of text that they’ve read, 65% of an image they’ve seen, or 95% of a video they watched. Think that video might be helpful with communicating your message to your audience? Just a bit, huh?!?

6. Cloud-Based Tools

To be uber-efficient with your internet marketing efforts, you should be using cloud-based tools. For email marketing, you might be using MailChimp. For SEO, you might be using SEOmoz. For landing page testing, you might be using Unbounce. For heat map analysis, you might be using CrazyEgg. For website analysis, you might be using BoostSuite. Check out all the unbelievably useful options available to you.

7. The Multi-Screen World

With 86% of mobile internet users actually using their devices while watching TV, and with more than 10,901 Tweets PER SECOND being issued as TV viewers watched Adele win Record of the Year at The Grammy’s, it’s clear that we all live in a multi-screen world. Make sure that your internet marketing accounts for not just desktops, but ALL screens.

8. Social Media Gets Smarter

Facebook has more than 1 billion users, and Twitter has more than 500 million. Social media is an opportunity for your business, but it’s been difficult for many businesses to make sense of it all and to gain solid business value out of it. With a growing number of marketing platforms such as Wildfire by Google and ShortStack, and with more granular social media analytics as provided by tools such asSproutSocial, Followerwonk and PageLever, extracting clear meaning from your social marketing will get easier over time.

9. Retargeting Goes Mainstream

Retargeting is a means of placing your advertisements in front of your audience after they have left your website without converting. What many marketers fail to realize is that retargeting is one of the most effective internet marketing techniques available. If you are already investing in your site and your marketing campaigns for more site traffic, then it typically pays big dividends to remind the people who left your website without a conversion of your value in solving their needs. Your options for retargeting include Google Remarketing, AdRoll, Retargeter and also Bizo (for exceptional B2B retargeting). 

10. Email Remarketing

In lead generation campaigns or retailer email marketing, there are always going to be occurrences of form or cart abandonment. However, it’s a waste to just let the prospect go without reaching out and finding out if you might indeed offer exactly what they want or need. After the abandonment of a registration form or online shopping cart, through email remarketing you can send out an automated email to give your brand another chance at winning the heart and mind of the prospect. According to SeeWhy, 26% of those who abandoned an online shopping cart will return to complete the purchase in the case they receive a remarketing email. 

11. Search, Social & PR Collide

Organic search has been incorporating social signals for some time, and the integration of search and social has accelerated with the introduction of Google+ and the Google Knowledge Graph. With Google’s Panda and Penguin search algorithm updates, it’s become extremely clear that quality and value matter. That means high quality content, combined with sincere, transparent social marketing, combined with targeted PR is going to be a triad that’s hard to beat. 

12. Attribution Measurement

If you run multiple forms of internet marketing, such as paid search, SEO, email marketing, display advertising, and retargeting, then it can be difficult to assess the value of each piece of your marketing puzzle. If someone encounters your brand five times in a given week through the different marketing vehicles, who’s to say how much credit to give to each of the different pieces. That’s where attribution measurement services come in, whether Google, ClearSaleing or VisualIQ.

13. The Hispanic Market

Hispanics are the fastest-growing segment of the US population. And as they represent approximately 25% of new births, expect them to have an impact on your future business. Research points to Hispanics spending more time online than non-Hispanics and being more active online than non-Hispanics. If you have been ignoring the Hispanic market, perhaps 2013 is the time to start providing the market with the attention and customization that it deserves.

Online marketing tools for success

Online marketing means creating awareness about particular products and services and selling them successfully to online purchasers.

It requires a great deal of effort on part of Company to market their products and services, online.

Creation of Website: First step towards online marketing is creation of website. A website is a compilation of complete information about products or services, along with photographs, specifications, and each and every minute detail that a Company offers through that product. Website is designed to equip the visitor with all relevant details and convert a visitor into customer.

Selection of Seo Company: A Company is apt in manufacturing and trading of its product in physical market. Since it is completely unknownabout online marketing, therefore, it has to hire a professional SEO Company for getting services for successfully launching and marketing the product.

Optimization of site: A website is never designed as per SEO’s perspectives. Therefore, it is loaded with keywords, and phrases along with meta-data for its compatibility in search engines. Optimization of content is also done to complete the ground work for marketing of the site.

RSS feeds: Companies can share and syndicate their content, through RSS. Unlimited RSS channels are created for more effectiveness.

Search engine optimization: Optimizing a site is not all. It has to be integrated in different search engines like Google, Yahoo, MSN, and other local Search engines to introduce it amongst various customers in its locality. A website needs to be compatible enough to get the desired results. When a search engine indexes through the pages of a website, then it searches for relevant material to rank the website in search engines. 

Addition and removal of web-pages: A website goes stale with no changes. It needs to be regularly updated, for its better functionality and extreme efficiency. A web form creator in your website is extremely important, to take care of customer’s requirement and process payment transactions. 

Ways To Earn Money Online Without A Blog

There are literally millions of articles in the blogosphere showing us how to make money online. Even people who’ve never made any substantial money on the Internet are writing about how to do so. This is getting slightly old for many of us. We’ve read enough of those articles and still can’t find any real ways we as individuals can make money online. We’ve done the ‘click here’ scenario which outlines how a ‘stay at home’ mum made $5,000 online in her first month. Yet, here we are, broke and wondering how we’re going to get a bite of the online money cake, especially since we haven’t even got a blog.
Here are some real ways people have been making money on the Internet and you can too.

Sign up with Fiverr and advertise your services to earn money
Fiverr is a website that allows you to sell any talent you have for $5.00. Can you sing a jingle, write a song, write love poems, cry on cue, and tape yourself laughing silly over any random joke? Can you take pictures of the pandas living next door to you? Do you live in a city everyone wants to visit (you can take pictures of this and sell to them).Can you photoshop any picture? Can you paint your face blue and recite happy birthday? The possibilities are endless. Once you describe what you’re willing to do, and your gig is approved, do a good job and get your gigs rated highly. Once you start receiving ratings, your gig could potentially become one of the biggest on the site. It’s possible to get multiple orders each day.

Sell on e-bay to earn money online
Have you got vintage toys you no longer use? Do you live in the UK where Dr Who toys are available cheaply? US collectors will buy them for higher prices. Whatever you have you can sell on e-bay. As long as you develop a track record of delivering good–quality stuff, well within the time stated, you’ll demonstrate that you can be trusted. You can work from home selling on e-Bay, making a great additional income from this extra online service – and there’s no blog in sight!

Design e-book covers to earn money online
If you’re artistic or have experience with graphic design you could potentially set yourself up (if you’ve taken time to build up your network and your platform) as a designer for e-Book covers. E-Book writing is an unusually popular and profitable business these days. Most bloggers have written one in order to get people to sign up to their sites (they give them away for free to each subscriber).Each of these books has to have a cover. This is where you come in. With practise, you could become extremely good, if you’re not already there. Bloggers you’ve designed for will obviously have their books displayed prominently on their sites. All you have to do is ask them to credit you as the designer (perhaps in exchange for a small discount). They will be doing your promotion for you.

Design websites to earn money online
We’ve already mentioned how the website business has come a long way and is a very profitable industry to get into. You don’t have to have a blog to profit from one. If you have knowledge or experience in html or coding, you can sell your services to bloggers. Millions of people potentially need your services out there. Again, ask to be credited on their blogs (perhaps in exchange for a discount) and watch your business take shape because of all those people, in different parts of the world who are promoting and marketing your services for free.

First Steps to Start an Online Business

With the internet making millionaires and changing the way business is done people from everywhere around the world are looking for easy steps to starting an online business. Some of the ways to start an online business is to follow these next steps.

Making a Website

It is critical to have some sort of website or blog to start your online business. With all the blog sites and template websites available now, it is easy to start a blog or website quickly with sites like blogger or WordPress. You also need to be clear about who your target customers are so you can have a good title and theme for your site. It will make it much easier to start making your site and writing advertisements if you have a clear plan of who your marketing to.

It is also important to make sure that your blog name or website name has either your company name or whatever you are advertising for in the title. This will help people find your site and also give it better ranking in the search engines when certain keywords are searched for. Keywords are the words people type into Google or yahoo when they are searching for something. Finding out what keywords people are using before you set up your advertisements and article blogs is very important for high rankings. Use keyword tools like wordtracker or Google's AdWords keyword tool. Once you know what your advertising for and who your marketing to you can register for a domain name for your website. You will find a great website design tool link later in this article.

Concentrate on Content

You have to make sure the content on your site is not only relevant but interesting enough to keep people coming back continually. Keeping the content relevant to what your advertising for will keep people coming back and also rank your site higher in the search engines. Regularly updating the content is also important because people will stop coming to your site if there is nothing new to see. Updating content is a very important step to start your online business.

You Can Monetize Your Site

Besides whatever your selling on your site you are also able to monetize it by placing ads for other companies on your web pages. You can earn through pay per click and cost per impression techniques from the ads.

Marketing

Make sure you promote our blog or site with effective marketing techniques like article marketing, video marketing and forum marketing. Doing this will make sure more targeted traffic will visit your site. Make sure your articles and videos have back links to your site and your forum posts have a way for people to contact you with questions. Giving our rss feeds and sending news letters will promote your site also.

Use Affiliate Marketing

Affiliate marketing is the promotion of the products and services of an already successful company. Since the company already has an online presence with a web site and way for customers to purchase online most of the work is done for you already. All you have to do is promote the companies site by doing article marketing, video marketing or pay per click campaigns. Once the customer is redirected to the site the already successful company website will do the rest to sell the customer and pay you a commission for bringing the prospect there.

Two-tier affiliate marketing is one of the best ways of making money online today. Since the products and services are there already you don't need to come up with ideas yourself. There is online mentorship and guidance given to you because the work you do and money you make directly affects your business affiliate partner, so they want to make sure you do well. All you do is find affiliate partners that want to make money online and teach them how to promote the same website products and services that you are. Whenever they earn commission you earn a percentage of that income also. Teaching them how to promote effectively is very important to you and will leverage you time and income. Following these steps will help promote starting your online business.