If you’re at the beginning of your social media journey, your first question should always be about success. Anyone can throw together a social media campaign, or a campaign that uses social media – but very few people can do it successfully. In order to create a social media campaign that works (i.e. that sells and promotes), you need to know where to begin. Courtesy of make1kadaywithimmacc.blogspot.com Here is the basic social media campaign formula:Establish Brand – Gather Community – Interact, Sell, Promote. It looks simple, but it isn’t. People have problems at each step of this basic 3 step process. If your brand identity is wrong, you won’t gain a community or sell stuff – for example. Here is the right process to use when establishing a successful social media campaign.
#1: Research Until You ScreamAll great marketing campaigns are based on effective research. Know your target demographic intimately, what they want, need and are dying to learn about. Research your ideal budget, and investigate how much setting up a campaign is going to cost you. Figure out your time investment. Outline the supporting campaigns that will help fuel your social media marketing campaign – like Google Adwords. Before you begin, learn where you stand, and what’s on the horizon.
#2: Preparing Your Master PlanWhat makes your business different? How can you attract your target demographic and keep them interested? What should your brand identity be, or your writing tone? Use the research you have to answer as many pertinent questions as possible. Your master plan needs to clearly define your goals. This means knowing what you want to achieve, and then outlining a realistic plan to achieve it. Remember – failing to plan, is planning to fail! The most direct route to success is preparation, planning and research.
#3: Creating and Maintaining Awesome Content. The key to a successful social media campaign is getting the research and planning right, and then following through with consistent content creation and interaction. People respond to good content – that’s what you want! But the most important thing of course is sustainability. You need to grow your community and get them to interact. Any way you look at it, the more juicy content the better.
#4: Learning, Adapting, MonitoringThe battle is not over when you have your social media pages up and running. You need to learn all the time from the results that you get with your campaign. Use monitoring tools to track your progress, and review your campaign at the end of every month. The best campaigns are always evolving. As you learn more through application, your social media campaign will get better – especially if you’re a stickler for data analysis. Focus on developing closer relationships with your current community and others will follow. Don’t pour your efforts into growing your community just because you want to ‘look’ like a popular business. Every business is different. Yours might be perfect for Facebook, so focus your efforts there. Start with the basics – Facebook, Twitter, LinkedIn, a blog and a Youtube channel. If you can only manage 1 properly, stick with that for awhile. In the end, when your community grows, they’ll be begging for more!
Showing posts with label Promote. Show all posts
Showing posts with label Promote. Show all posts
Tuesday, 18 September 2012
Sunday, 8 April 2012
The Blueprint to Creating a Successful Online Home Business
Creating your online home business can be one of the most fulfilling things you will ever do. Making it successful would not only boost your self esteem, but would also put you in a strong position to take care of your family and help many other people. Successful online home business entails the following:
Develop a business plan
A business plan helps you have clear cut goals and strategies. It also helps you identify your strengths or weaknesses as well as provide you with an opportunity to analyze your competition.
Choose a niche
You need to specialize in your chosen field to be successful. Many people fail because they try handling too many products at once in the beginning. By concentrating on one particular product or a few products in one niche, your success rate is heightened immensely. Make sure that the niche you choose is profitable by doing a thorough research before you invest your time and money
Register your own domain name
A domain name costs less than $10 a year, but goes a long way in establishing your presence on the internet. Having your own domain name shows that you are serious and professional about your online home business. Don't be tempted to go for the free sub-domains that are always being peddled on the internet. The domain name that you choose should ideally have your keywords included. This will make it simpler to get a good ranking with the search engines once you start your SEO campaigns. A good starting point is the Google keyword selector tool. This will give you an indication of the popularity of your intended domain.
Set up a Hosting account
A good domain goes together with a good hosting account. Research on the available hosting companies and chose one that offers a guarantee on uptime. You might not need very complicated features in your hosting account to start with. Therefore you should be able to get a good hosting account in the $2 to $5 price range. A good example is HostGator which gives you an option to try out a month's hosting at $0.1
Marketing
There are plenty of marketing methods available on the internet. Try as many as possible initially and stick with the ones that work for you. Check out your competition to get more marketing ideas. If you have a small budget like many small business start-ups, you will need to consider the many free advertising resources like search engine optimization as well as good use of social media.
Develop a business plan
A business plan helps you have clear cut goals and strategies. It also helps you identify your strengths or weaknesses as well as provide you with an opportunity to analyze your competition.
Choose a niche
You need to specialize in your chosen field to be successful. Many people fail because they try handling too many products at once in the beginning. By concentrating on one particular product or a few products in one niche, your success rate is heightened immensely. Make sure that the niche you choose is profitable by doing a thorough research before you invest your time and money
Register your own domain name
A domain name costs less than $10 a year, but goes a long way in establishing your presence on the internet. Having your own domain name shows that you are serious and professional about your online home business. Don't be tempted to go for the free sub-domains that are always being peddled on the internet. The domain name that you choose should ideally have your keywords included. This will make it simpler to get a good ranking with the search engines once you start your SEO campaigns. A good starting point is the Google keyword selector tool. This will give you an indication of the popularity of your intended domain.
Set up a Hosting account
A good domain goes together with a good hosting account. Research on the available hosting companies and chose one that offers a guarantee on uptime. You might not need very complicated features in your hosting account to start with. Therefore you should be able to get a good hosting account in the $2 to $5 price range. A good example is HostGator which gives you an option to try out a month's hosting at $0.1
Marketing
There are plenty of marketing methods available on the internet. Try as many as possible initially and stick with the ones that work for you. Check out your competition to get more marketing ideas. If you have a small budget like many small business start-ups, you will need to consider the many free advertising resources like search engine optimization as well as good use of social media.
Thursday, 22 March 2012
A Simple Way to Make Money Using YouTube
YouTube is one of the most visited sites in the world and it also act as second biggest search engine. And that means lots of opportunities. You can take advantage of YouTube's popularity and make money. Here is a simple yet powerful step by step guide for making money using YouTube.
This method is all about going local, though when you master this method you can take it to the next level and go national as well. But if you want to get your share of YouTube money quickly, focus on your local area. Usually ranking locally for a keyword is much easier, and that is why this method works best with local businesses. We will use YouTube videos to rank well for the keyword since YouTube videos are hot and rank easily for their keywords. Here is what you need to do to make money with YouTube:
Find a local Business
The first step of making money with YouTube is to find a local business. It doesn't matter what kind of business, it could be a restaurant, car repair shop, hair salon, bar, thrift store or whatever. But, this method works best with businesses that can be best presented visually. For this guide lets assume you choose a local bar.
Make a video of the business
Go to the bar owner and tell him or her that you would make a free advertising video for the bar and upload it on YouTube, which will help him gain more business, IF he lets you shoot a short video of his bar. Most local businesses will have no problem with that. In fact they will be happy to let you advertise their business for free.
Take your camcorder and shoot a short video of the bar and what its all about. Be creative, you want to make it as interesting as possible. Maybe ask the owner about any special event they may have, like a karaoke night or free beer for ladies night or what have you and plan to shoot your video that night to capture how people are having fun and are happy and blah blah blah. Remember, you want to make people want to come to this place.
But what if you don't have a camcorder or cant shoot a video for some reason? No worries, you can simply take a few photographs of the bar and the crowd. Capture what you can about this place in a few pictures. Keep it simple and short.
Make a slide show
Use a free tool like Animoto to turn your photos into a professional video slide show. You can also use this tool to enhance your video (if you were able to shoot video) and make it more professional. you can add music, headlines and etc. This free tool lets you crate professional looking slide shows easily. You don't have to be a geek to work with this thing.
Important: Don't forget to place your name, website, phone number or any other info in the beginning and at the end of the video, This is how people can find you if they want a similar video made for their business. This is how you will be making your money!
Upload your video to YouTube
Now, take your video/slide show and upload it to YouTube. After all, the question was how to make money on YouTube! To get the most out of your YouTube video, use rich keywords that describes the video, like local bars in Chicago, best local bar in Chicago, bar in Chicago,...
Next, write a very descriptive summary of the bar and what it is all about. Simply write a review of the bar and link to the bar's website, twitter page, Facebook Page and etc. Most businesses have a website and a page on most big social networking sites these days. If your targeted bar doesn't have it, you just found another opportunity to make some money, offer to create a simple website or Facebook fan page or what have you. But that requires another article. Lets focus back on what we were doing.
Build a few backlinks to your video
Just like many other money making methods that are promoted online, making money with YouTube require a little bit of link building. Though, in most cases you don't have to do much. As I said, ranking locally is pretty easy. So, your video with good keywords and description will likely rank high for its keywords. But, to be on the safe side, you can build a few backlinks to the video to help it rank higher. All you have to do is write a few articles related to bars and include a link pointing back to your video (of course with your keyword as anchor text) and submit to a few top article directories. You can also upload your video to other video sites as well.
Competitors keep an eye on each other
This is all based on one very important fact, competitors always keep an eye on each other. So, pretty soon your video will be seen by other local bars. And as any sane competitor would want to do, they would want to be the one on that video. That's where your business info in the beginning and at the end of your video comes to play.
You have got clients
Prepare to receive calls from local bars wanting to pay you to make a video for them to help them promote their business. It really is that simple. Don't make it complicated for yourself, Just do it. You can always add things to it and make changes here and there. You will learn as you go along. The important thing is to get started.
Remember, you don't have to limit yourself to bars, you can use this method for any other local business, as long as you can make a video of it and put it on YouTube.
It really can't get any easier than this. Its a straight forward plan that doesn't require money or even any experience and best of all you can start right away. However, it still requires action on your part. You have to really commit yourself and do the work. If you are willing to put enough time and effort into this method, you can easily make money with YouTube.
This method is all about going local, though when you master this method you can take it to the next level and go national as well. But if you want to get your share of YouTube money quickly, focus on your local area. Usually ranking locally for a keyword is much easier, and that is why this method works best with local businesses. We will use YouTube videos to rank well for the keyword since YouTube videos are hot and rank easily for their keywords. Here is what you need to do to make money with YouTube:
Find a local Business
The first step of making money with YouTube is to find a local business. It doesn't matter what kind of business, it could be a restaurant, car repair shop, hair salon, bar, thrift store or whatever. But, this method works best with businesses that can be best presented visually. For this guide lets assume you choose a local bar.
Make a video of the business
Go to the bar owner and tell him or her that you would make a free advertising video for the bar and upload it on YouTube, which will help him gain more business, IF he lets you shoot a short video of his bar. Most local businesses will have no problem with that. In fact they will be happy to let you advertise their business for free.
Take your camcorder and shoot a short video of the bar and what its all about. Be creative, you want to make it as interesting as possible. Maybe ask the owner about any special event they may have, like a karaoke night or free beer for ladies night or what have you and plan to shoot your video that night to capture how people are having fun and are happy and blah blah blah. Remember, you want to make people want to come to this place.
But what if you don't have a camcorder or cant shoot a video for some reason? No worries, you can simply take a few photographs of the bar and the crowd. Capture what you can about this place in a few pictures. Keep it simple and short.
Make a slide show
Use a free tool like Animoto to turn your photos into a professional video slide show. You can also use this tool to enhance your video (if you were able to shoot video) and make it more professional. you can add music, headlines and etc. This free tool lets you crate professional looking slide shows easily. You don't have to be a geek to work with this thing.
Important: Don't forget to place your name, website, phone number or any other info in the beginning and at the end of the video, This is how people can find you if they want a similar video made for their business. This is how you will be making your money!
Upload your video to YouTube
Now, take your video/slide show and upload it to YouTube. After all, the question was how to make money on YouTube! To get the most out of your YouTube video, use rich keywords that describes the video, like local bars in Chicago, best local bar in Chicago, bar in Chicago,...
Next, write a very descriptive summary of the bar and what it is all about. Simply write a review of the bar and link to the bar's website, twitter page, Facebook Page and etc. Most businesses have a website and a page on most big social networking sites these days. If your targeted bar doesn't have it, you just found another opportunity to make some money, offer to create a simple website or Facebook fan page or what have you. But that requires another article. Lets focus back on what we were doing.
Build a few backlinks to your video
Just like many other money making methods that are promoted online, making money with YouTube require a little bit of link building. Though, in most cases you don't have to do much. As I said, ranking locally is pretty easy. So, your video with good keywords and description will likely rank high for its keywords. But, to be on the safe side, you can build a few backlinks to the video to help it rank higher. All you have to do is write a few articles related to bars and include a link pointing back to your video (of course with your keyword as anchor text) and submit to a few top article directories. You can also upload your video to other video sites as well.
Competitors keep an eye on each other
This is all based on one very important fact, competitors always keep an eye on each other. So, pretty soon your video will be seen by other local bars. And as any sane competitor would want to do, they would want to be the one on that video. That's where your business info in the beginning and at the end of your video comes to play.
You have got clients
Prepare to receive calls from local bars wanting to pay you to make a video for them to help them promote their business. It really is that simple. Don't make it complicated for yourself, Just do it. You can always add things to it and make changes here and there. You will learn as you go along. The important thing is to get started.
Remember, you don't have to limit yourself to bars, you can use this method for any other local business, as long as you can make a video of it and put it on YouTube.
It really can't get any easier than this. Its a straight forward plan that doesn't require money or even any experience and best of all you can start right away. However, it still requires action on your part. You have to really commit yourself and do the work. If you are willing to put enough time and effort into this method, you can easily make money with YouTube.
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