5 Biggest Mistakes People Make When Marketing Niche Ebooks and How to Avoid It

Marketing your niche e-book isn't difficult when you know the pitfalls and how to avoid them.

5 of the biggest mistakes people make are:

a) trying to do everything at once,

b) designing a pretty website

c) focusing too much on selling products instead of growing their list,

d) not having a marketing plan, and

e) failing to create innovative products that sell themselves.

The biggest problem I see is people trying to do everything at once; they get confused and overwhelmed and nothing gets done. They don't know how to create an Internet business step-by-step that takes people through a funnel; they just start creating pieces that don't work because they don't understand the
function of each piece or why they are creating them. When I work with people, I get them to look at what they are trying to accomplish in a systematic way.
I then help them create the pieces that will move their customers through their funnel and get them to buy.

The second mistake people make is designing a website for looks, not sales.

One of the problems is that people are ignorant; they rely on a web designer and many of them unfortunately don't understand Internet marketing. I've seen people spend $10,000 on website design and still not have a website that works! It's
important to educate yourself so you know what you're getting in a web designer.

In any niche ebook on internet marketing you'll learn what you need to know to create an effective web site whether you work with a web designer or do it yourself! And, I promise it will save you a lot of time, money and aggravation.

The 3rd problem people make is creating too much product when they have no buyers! It's better to approach it in layers and create the products you need to get started and then create more as you go. In the meantime, you want to work on
building your list using one or two tactics at a time-not all at once. I'll help you build a successful business that works!

Another problem is people focusing on selling their e-book to the exclusion of everything else. They fail to see other opportunities and streams of income- they leave a lot of cash on the table because they don't understand how to capitalize
on it all. You will learn all the different ways you can maximize the profits.!

And finally, there are two ways to make money on the Internet, by marketing and by innovating. I think you need to do both and I can show you how so that you are considered the ONLY choice in your field. With my creative background and innovative programs, I've proved that I know how to do this and I can help you
achieve the same kind of success in your business.

12 Unexpected Social Media Tips

Believe it or not, social media extends beyond Facebook and Twitter. It’s any website where people can discuss content. YouTube is social media. Your blog is social media. Pinterest is social media. And yes, Facebook and Twitter are too. So if you want to leverage social media in a big way in 2013, consider these strategies:

1. Talk less about you and more about others. Share more about others, and you become a curator. You become a source of the best from everyone else, and a person who attracts attention.

2. Create roundup content. Instead of doing your own blog posts only, create posts that are an accumulation of ideas and thoughts from many experts in your industry.

3. More than mobile devices. Lots of us live on our smartphones, but make sure your content is also ready for laptops, notebooks, tablets, desktops and game systems.

4. Be real, be you. You’d think this would go without saying. When you’re being you, you’re the most comfortable, right? Yet we all still reach for a mask when we’re around others. That’s fake and inauthentic, as well as being a real energy suck. The only people you’re making happy are the people who aren’t interested in the real you. What fun is that? Being anything but yourself is a losing proposition.

5. Pictures! Pictures! Pictures! Not only is a picture worth a 1,000 words, it draws at least 1,000 eyeballs, wait—2,000 eyeballs. Photographs constantly outperform text, cartoons, links and videos. Images rule. Use more of them.

6. Customer services monitoring. Set up your social media to watch for your name. If people are talking about you, you need to be ready to respond.

7. Dump surveys monitor media. Asking people what they think is WAY different from listening to people talk openly about you. Surveys are notorious for giving false positive feedback. Instead monitor social media to see how people are talking about you. You can collect some insightfully critical feedback. And you should be monitoring social media anyway, so you can give immediate, timely customer support.

8. Pinpoint locations. When problems (or opportunities) arise, you can use social media tools to pinpoint where the discussions are coming from. Maybe that ad you ran that was so well received well by people in the western U.S. is offensive to people in the eastern U.S. (because it bastardized their state motto or made fun of them somehow). Once you know the location of the problem, you can fix it fast.

9. Retweet. Get in the practice of retweeting your followers’ content, quotes and comments. It lets them know you’re actually reading, promoting and supporting those who support you.

10. Inspire. There are only about, oh a million websites that curate or collect really quotable quotes. Find those sites and share the quotes you find inspiring, insightful or moving. Don’t be afraid to link to a site with a video that has nothing to do with business, but everything to do with what moves people to do great things.

11. Solve problems. You don’t have to be Mother Teresa, but jump in and answer questions, solve problems and provide links, information or other resources to questions people pose. You may not answer all of them, but answer as many as you can. Be known as someone who is willing and able to help others. You don’t have to give yourself away, but you should be giving back.

12. Engage. It’s not enough to sit back and watch. Get off the bench. Engage with your followers, your fans and your critics. Answer questions, make comments, have conversations. Show people you’re a real person and not just sitting back somewhere counting your money while the social media show rolls on. It doesn’t have to be rock star content every time, but it does have to be real, be positive and be relevant.

The power of social media is in its ability to influence others. You can’t influence people if they don’t know you and you don’t know them. Think about ways you make an impact on people that lasts. When it comes to making an impact on social media, the rules are pretty much the same—listen, be humble, be real, be honest, be helpful, be there. Now go. Make an impact!